Named brands like XPS and Inspiron will now fall under performance categories. Plus, Dell expanded its partnership with AMD.

In a bid to reinvigorate PC sales, Dell should've put a lot of thought into how it rebrands its PCs. Instead, it ripped off the iPhone's Pro and Pro Max naming conventions.

The computer company Dell has a new brand strategy that sounds a lot like Apple. There were a few smiles at the launch.

Dell is rebranding its laptop and desktop lines for 2025. The computer maker has shuttered its longtime model names in favor of a simplified nomenclature that it announced today at CES 2025. Dell's laptops and PCs will now fall under an iPhone-like structure with series labeled simply as Dell,

So that means Dell’s top-of-the-line laptop will be referred to as the Dell Pro Max (Premium), which is a step above the Dell Pro Max (Plus), which is a step above the Dell Pro Max (Base), which is a step above the Dell Pro (Premium), which is…better than XPS, Inspiron, and Latitude?

Dell is retiring some of its most recognizable laptop brands, including the beloved XPS, as part of a rebranding effort unveiled at CES 2025. The company announced that its new lineup will consist of three simplified categories: Dell,