In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

The Atlanta Hawks today officially unveiled their Nike NBA Fly City Edition 2.0 uniform and corresponding court, which is set ...

The Milwaukee Bucks unveiled the team's newest uniform, part of the 2024-25 NIKE NBA City Edition collection. The front of ...

Nike has taken a big step forward in 3D printing in a riff on the original Air Max sneaker.

CHARLOTTE, NC – The Charlotte Hornets unveiled a new Nike NBA City Edition uniform on Thursday to be worn during the 2024-25 ...

In honor of his greatness on and off the court, and to celebrate Monopoly Day on November 19, another legendary brand, Nike ...

Phoenix Suns star forward Kevin Durant had the pleasure of introducing Nike's next generation of NIL basketball athletes. In ...

The global sportswear industry has long been dominated by two companies: Nike and Adidas. Last year they accounted for 35% ...

The Magic will wear their new City Edition uniforms first Nov. 23 vs. the Pistons and 13 other times at Kia Center throughout ...

Nike, the Mavericks and Bridges continue to pay homage to North Texas’ history making musicians with an encore of their ...

After Bucks center Giannis Antetokounmpo scored 59 points in the Bucks' 127-120 overtime win over the Detroit Pistons, Nike ...

Nearing the end of the regular season, the No. 1 Oregon Ducks are zeroing in on a Big Ten Championship and playoff berth.