A targeted campaign to attract younger audiences and gamers is behind the bizarre animated live streams of big matches during the Australian Open.

Daniil Medvedev has used his racket to smash a tiny camera attached to the net at the Australian Open while he was trailing in his first-round match in the main stadium.

Daniil Medvedev destroyed his racket and a net camera in a mid-match meltdown as he survived a huge scare against Thai wildcard Kasidit Samrej to reach the Australian Open second round on Tuesday.