Kendrick Lamar has become the first musician to ever be featured in a Gatorade commercial thanks to the brand’s latest ad.

Elisa Johnson Vito Sunglasses ($150) Sporty is a noteworthy theme for both K-dot and SZA, and these sunglasses will easily ...

Terrence "Punch" Henderson provided some much-needed insight into when Kendrick Lamar and Drake's beef began. According to ...

For obvious reasons, Gatorade commercials usually feature athletes. The drink was designed for sports people, by sports people. They dump it on the football coach after a big win. It’s synonymous with ...

Lose More. Win More.” features athletes including Caitlin Clark and A’ja Wilson and pays tribute to the hard work it takes to reach icon status.

Kendrick Lamar is the first musician to ever be in a Gatorade campaign. According to Sports Business Journal , Anuj Bhasin, CBO of Gatorade, chose Kendrick "because of his mindset of hard work, ...

Mustard hit the stage at Coachella with some exclusive gear. The superproducer worked with Native Instruments to create yellow versions of the Maschine MK3 and Kontrol S49 specifically for his ...

Kendrick Lamar united the West Coast with his Pop Out concert at the Kia Forum in Inglewood, Calif. K. Dot delivered the live ...

Lil Wayne responds to the NFL after he did not headline the Super Bowl halftime show this year. Kendrick Lamar performed ...