But fewer people are familiar with a related and similarly potent force: FOBO. If you’re someone who agonizes over every big and small decision (even after the choice has been made), then you ...

Forget “fear of missing out.” The latest anxiety-inducing trend is “FOBO” — or “fear of a better option.” In other words, people are constantly ruminating on the “what if.” ...

Everyone in marketing and sales knows what FOMO is, but what about FOBO? FOMO, of course, is Fear of Missing Out. When something is scarce, or in danger of vanishing, it becomes more desirable.

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FOBO, or Fear of a Better Option, causes anxiety and leads to indecision due to the thought that better alternatives are constantly available. This mindset prevents commitment and results in last ...

But fewer people are familiar with a related and similarly potent force: FOBO. If you’re someone who agonizes over every big and small decision (even after the choice has been made), then you’re ...