Everyone in marketing and sales knows what FOMO is, but what about FOBO? FOMO, of course, is Fear of Missing Out. When something is scarce, or in danger of vanishing, it becomes more desirable.

FOBO, or Fear of a Better Option, causes anxiety and leads to indecision due to the thought that better alternatives are constantly available. This mindset prevents commitment and results in last ...

It's laden with tiny chips, intricate circuitry, and many sensors. Phones have featured sensors for a while (GPS is a sensor), and there have been additions over the years. The inexhaustive list ...