Victoria's Secret is "optimizing" discounts and gifts that it gives customers to offset higher costs from tariffs. Price ...

Pricing might not end up driving the business model of either company, but both need to embrace the strategy in efforts to help sales. Same-store sales at Victoria's Secret fell 12 percent during ...

Victoria’s Secret is still working on its own unique challenges, above all executing a pivot away from a once-powerful marketing strategy that increasingly fell out of favor in recent years.

This was a hugely successful strategy ... price implied that Victoria’s Secret was worth only a fraction of what it had been just a few years before. But even with that discount, the sale ...

Victoria’s Secret’s brand image was in tatters, and its owner finally had an escape route. In February 2020, L Brands, the publicly-traded parent of Victoria’s Secret and Bath & Body Works ...

The splashy runway shows that anchored its supermodel-based strategy ... however, Victoria’s Secret executives confirmed they quietly have been reining in discounts and boosting profit margins, ...

We apply a discount (vs ... with the right strategy, management needs to prove its effectiveness to the broader market. Victoria’s Secret is a specialty global retailer of women’s intimate ...