Video reigns supreme on social media like TikTok, Instagram, and YouTube. And now, video is becoming a bigger business for ...

The Mondelez marketer is the first in the snack category to take advantage of Sponsored Snaps, which include a link to make a ...

In one of the Super Bowl's most bizarre moments, rapper and entrepreneur Kanye West appeared in a strange commercial during ...

Here, IAB UK members share their insights on how to leverage contextual advertising for maximum impact.

YouTube has announced a pivotal statistic — more people are watching the service on connected television sets than mobile ...

Product videos have become a game-changer. They don’t just showcase your products—they drive results. Videos are no longer ...

In direct-to-consumer (D2C) streaming, staying ahead means staying nimble. New technologies, changing customer preferences, and intense competition are driving the streaming industry toward fast-paced ...

Google’s announced a series of updates for its Demand Gen campaigns, with a focus on boosting retail promotions with new display options for Google ads. Experts recommend saving 20% of your paycheck, ...