Emma Hayes is reimagining women's soccer in America

Emma Hayes’ plan for USWNT looks to reframe approach through lens of women and girls
With the gold-medal win at the Olympics and her whirlwind 2024 behind her, Hayes was able to firm up and present her strategic vision for U.S. Soccer during the team’s January camp. She calls it “The WNT Way,” a plan that builds on technical director Matt Crocker’s vision for the program to grow the sport as a whole in the United States.
Emma Hayes wants to change the way you think about women’s soccer
From the sporting side to commercial elements, the U.S. women’s national team coach said, the women’s game will benefit from an approach different than the men’s game.
Emma Hayes has 'challenged everybody' at US Soccer to change view of women's game
US Women's National Team boss Emma Hayes wants to see the women's game forge its own path forward under her stewardship as she continues to remold the game for future generations
How Emma Hayes wants to revolutionize U.S. soccer
Emma Hayes, still in just her first year as head coach of the USWNT, is challenging long-held norms in women's soccer and pushing for a game built around female athletes.
Emma Hayes is looking beyond USWNT's World Cup preparations: 'What do we want our program to stand for?'
U.S. women's national team head coach Emma Hayes had only 75 days to build toward an Olympic gold medal. It would typically be considered an impossible task for some, but Hayes and the USWNT achieved what many thought they couldn't.
Emma Hayes’ goals for the USWNT’s next few years go far beyond winning games
Emma Hayes has conquered a lot of challenges over the years as a soccer coach, a mother, and as a human. But there is one she hasn’t solved yet, and it has lingered for much of her career. Why is it that so much of how women play soccer is based on how men play it?
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