Young, vibrant personalities are part of On's foray into tennis sponsorships that feature young, charismatic athletes from ...

Nike might have swept the podium with champions Jannik Sinner and Madison Keys, but it wasn’t just the big names that made waves in Melbourne.

The brand says the shoe, developed with input from its signature player Marta Kostyuk, is "personalized to the needs of the female athlete." ...

American tennis star Taylor Fritz turned heads in a recent photo shoot for Hugo Boss’ new range of innerwear, and his compatriot Reilly Opelka was left stunned as he dropped just a two-word reaction.

A YouTube stream of the Australian Open has gone viral for its glitches, but it's also a sign of the future of sports media.

For Destanee Aiava, who doesn't have a clothing sponsor, her on-court styles were completely up to her. And she chose to pay ...

Fans attach themselves not just to tennis players and their fortunes at tournaments, but to their kits, rackets and ...

“I was one of the first athletes for tennis,” Watson says. “How they have developed, you don’t even realize how many players are telling me they have the best kits out there and asking for ...

It's not uncommon for tennis players to wear the same kit throughout the entirety of a tournament due to their endorsement contracts. But for qualifier Destanee Aiava, who doesn't have a clothing ...

Lego roses, a Pandora tennis bracelet and a bouquet of Micromallows — all of these goodies and more will be delivered by Feb.

The world No. 42 took to the court in a gaudy pink outfit adorned with kangaroos - and the back was even more spectacular.

As with most sponsorship contracts given to professional tennis players, the American is expected to wear that specific New Balance outfit again during the course of the tournament. Paige Lorenze ...