The new brand comes at a time of strong momentum ... With a declaration of "This is not a tennis court," the spots present the court as, in fact, a stage on which the game's greatest players ...

Onsite branding on the Hologic WTA Tour will continue through ... With a declaration of “This is not a tennis court”, the spots present the court as, in fact, a stage on which the game’s greatest ...

The tour released a new brand identity on Thursday, with a rallying cry that a tennis court is a stage for the world's best athletes to perform. Visually, the tour moved away from the silhouetted ...

When the new branding gets its first test of the Hologic ... "We want to present the tennis court as a stage in which players can become their most powerful, influential, and unfiltered selves ...