It’s no accident that the second trailer for GTA 6 is taking so long, as Rockstar owner Take-Two admits they’re trying to ...

Grand Theft Auto 6 was officially unveiled in December 2023 with a brief teaser trailer. The video, soundtracked by Tom Petty ’s ‘ Love Is A Long Road ’, confirmed the game would return players to the ...

Take-Two's CEO believes that marketing works better when done relatively close to the release window. This may suggest when ...

Take-Two boss Strauss Zelnick has said that GTA 6 doesn't have a release date yet as it wants to continue building anticipation for the title.

Take-Two Interactive CEO Strauss Zelnick says that they will be start marketing Grandt Theft Auto 6 "close to the release window." ...

R ockstar Games set the internet ablaze with its first GTA 6 trailer, and in dramatic fashion, it's been relatively mute about the mammoth game ever since. It's not just Rockstar ...

Even without a screenshot to follow up, hype for the game remains high, which is expected given that it is a Grand Theft Auto game. As it turns out, not seeing a second trailer for GTA 6 is part of ...

There's still no word on when we can expect GTA 6, and Rockstar and Take-Two are purposefully keeping it close to their chest to help maintain anticipation.

Take-Two CEO Strauss Zelnick comments on the 12-year span between GTA 5 and GTA 6, says that the company has the balance sheet to support long dev times.

Ultimately, it boils down to GTA 6 having such a high level of anticipation that the team wants to sustain it and will therefore properly market it closer to when the game is going to release. “The ...

The first trailer for the next Grand Theft Auto title dropped in December 2023, but since then, Rockstar has remained fairly silent about further details as it continues to get closer to it’s ...

Take-Two CEO Strauss Zelnick comments on the long period between GTA 6's first and second trailer, discussing the studio's ...