As of noon yesterday, the White House has adopted a new logo that will appear everywhere ... The new design is a white line drawing on a dark-navy background. Unlike any other recent version ...

A blue, gold and white logo has been revealed for the Tennessee Summitt in Nashville's WNBA expansion team bid.

For the first time in almost 20 years, Walmart has a new logo. The international retailer describes it as a “a comprehensive brand refresh,” but the online world hasn’t been quite so kind to ...

When the Kansas City Chiefs and Philadelphia Eagles square off on Sunday, it'll mark the fourth straight season in which the ...

Walmart is giving its logo the first facelift in nearly two decades ... to serve our customers of today and tomorrow,” William White, senior vice president and chief marketing officer of ...

Walmart steel cage match (although we would totally watch). Instead, Walmart gave its logo a makeover fit for modern times—at least that was the idea. But people, well, they have feelings.

While the design changed each year, there was one major constant: the red, white and blue color scheme. This was done for two reasons. First, it provided some brand synergy. The NFL’s logo ...

EXCLUSIVE: The long-awaited film adaptation of Erik Larson’s bestselling book The Devil in the White City just got a shot of adrenaline, as sources tell Deadline that 20th Century has come on to ...