Ratings for PGA Tour telecasts in 2025 have been paltry at best, continuing a troubling trend from the 2024 season that saw year-to-year decreases across the board. But after seeing the ratings from Rory McIlroy’s historic win at Pebble Beach, executives at both the PGA Tour and CBS can breathe a massive sigh of relief.

Leave it to Rory McIlroy to make the second day of February feel as though the second week of April were right around the corner. That's bound to happen when a player of his immense talent — and deficiencies when it comes to the Masters — delivers a sublime performance on a special stage like Pebble Beach,

The second signature event of the 2025 PGA Tour season means the second big winner's check was up for grabs at the AT&T Pebble Beach Pro-Am over the weekend. Playing for $20 million and a winner's share of $3,

McIlroy flew ahead of the rest of the field to grab a two-shot win at the AT&T Pebble Beach Pro-Am. It marked the 27th win of McIlroy’s PGA Tour career, and his first since last season’s Wells Fargo Championship. McIlroy, who is currently ranked No. 3 in the world, made his season debut on Tour this week.

Rory McIlroy will play fewer golf tournaments on the PGA Tour this calendar year, as the popular Northern Irishman looks to win his first major championship since 2014

Between media obligations and a cross-country flight home, Rory McIlroy had a hectic schedule on Sunday evening after winning the AT&T Pebble Beach Pro-Am. That didn’t keep him from enjoying a certain Californian delicacy as part of his celebratory meal.

On Sunday, Rory McIlroy’s triumph at Pebble Beach was by far the best event of the season in golf in terms of viewership. The final round of the AT&T Pebble Beach Pro-Am averaged 3.3 million viewers.