Wanting to outfit his former team with letterman jackets, Greg Harper called on NBA legend Shaquille O'Neal, who was happy to deliver. Here's how it happened ...

The buzziest sneakers are collaborations with female designers. Here, we explore how legacy footwear brands are making space ...

Shaquille O'Neal trademarked his Dunkman logo for $60 while he was still in college and that's why he was able to use it even when he changed shoe brands.

Nike reigns supreme in the world of basketball sneakers, largely due to its legendary collaboration with Michael Jordan.

Seattle Storm point guard Nika Mühl becomes the latest WNBA player with a multi-year deal with Under Armour. Noa Dalzell is a ...

The Wales Bonner Adidas Sambas will go down in history as one of the most sought after and mimicked shoes of the decade ... just slapping someone else's logo on an already established product.

Here, you’ll find luxe, leather seams, scalloped detailing, and even gold-flecked laces, which all provide a bit of contrast to the shoe’ crisp ... the investment. Reebok’s classic leather ...

“It’s so much more than just the logo, it’s an entire community that ... A slew of other WNBA athletes also have deals with shoe and apparel companies; A’ja Wilson, Caitlin Clark, Jewell ...

In 1979, Paul Fireman negotiated the rights to sell Reebok shoes in North America. Reebok took off in the 1980s fitness craze, becoming the top athletic footwear brand. Reebok needed a logo that ...

Finding a pair in mint condition is incredibly rare, but if you do stumble upon one, it could result in a life-changing ...