The rise in tennis participation has been a rare bright spot in 2020; how do we keep it going in 2021? Joel Drucker and Steve Tignor give their ideas in this week's Rally. As you wrote last week ...

With a fresh visual identity and a call to Rally the World, the WTA has redefined its mission to inspire, engage and elevate ...

The Rally the World campaign seeks to captivate fans, forge new heroes, inspire generations, and leave a lasting legacy through the power of tennis. The rebranding comes at a time of significant ...

The WTA has a new logo and player-focused ad campaign rolling out across its digital channels today. The WTA today revealed a remade brand identity that aims to signal a “new era” for women’s tennis.

Under the banner of "Rally the World," the WTA intends to captivate fans, forge new heroes, inspire the next generation, and leave a legacy through the power of tennis. As part of the brand launch ...

The WTA launches a comprehensive rebranding initiative featuring a new logo, vibrant color scheme, and the rallying cry "Rally the World." ...

Calling on tennis fans to join the rally, tennis icon Maria Sharapova spoke out in support of the mission which champions mothers and children worldwide to reach their full potential. In 2024, the WTA ...

Filipina tennis star Alex Eala was featured in the Women's Tennis Association's "Rally the World" campaign, joining a prestigious lineup of top players.