The rise in tennis participation has been a rare bright spot in 2020; how do we keep it going in 2021? Joel Drucker and Steve Tignor give their ideas in this week's Rally. As you wrote last week ...

The Rally: Tennis participation in the U.S. skyrocketed in 2020. The question for 2021 is: How do we keep these new players in the sport? Joel Drucker and Steve Tignor discuss strategies.

With a fresh visual identity and a call to Rally the World, the WTA has redefined its mission to inspire, engage and elevate ...

The WTA has a new logo and player-focused ad campaign rolling out across its digital channels today. The WTA today revealed a remade brand identity that aims to signal a “new era” for women’s tennis.

The WTA has unveiled a new brand identity to signal a fresh chapter in its storied history. The tour's commercial arm WTA Ventures developed a new logo and slogan-"Rally the World"-to bring greater ...

The WTA launches a comprehensive rebranding initiative featuring a new logo, vibrant color scheme, and the rallying cry "Rally the World." ...

Calling on tennis fans to join the rally, tennis icon Maria Sharapova spoke out in support of the mission which champions mothers and children worldwide to reach their full potential. In 2024, the WTA ...