The rise in tennis participation has been a rare bright spot in 2020; how do we keep it going in 2021? Joel Drucker and Steve Tignor give their ideas in this week's Rally. As you wrote last week ...

The Women’s Tennis Association (WTA) has recently unveiled a bold new brand identity, marking a significant transformation ...

A Rally in praise of Rome ... Anyway, it’s spring again, and there’s tennis in Rome again. As I said last week about Madrid, having been to this tournament gives me a weird extra sense ...

With a fresh visual identity and a call to Rally the World, the WTA has redefined its mission to inspire, engage and elevate ...

The WTA has a new logo and player-focused ad campaign rolling out across its digital channels today. The WTA today revealed a remade brand identity that aims to signal a “new era” for women’s tennis.

Watch: Djokovic wins incredible rally against Alcaraz Up Next. Djokovic and Murray team up at the Australian Open. Video, 00:00:53Djokovic and Murray team up at the Australian Open Australian Open ...

The WTA launches a comprehensive rebranding initiative featuring a new logo, vibrant color scheme, and the rallying cry "Rally the World." ...

Calling on tennis fans to join the rally, tennis icon Maria Sharapova spoke out in support of the mission which champions mothers and children worldwide to reach their full potential. In 2024, the WTA ...