Robert Chu and Richie Etwaru tell Craig Sharp that pharma has to orchestrate a truly integrated effort from sales and marketing teams to attain commercial effectiveness. This year's eyeforpharma ...

Much has been written about the demise of the traditional pharmaceutical sales model and the “Complex Buying Environment” that now pervades within our industry. The reasons have been well docu ...

Theresa Park wasn't looking for a role when a senior Apple recruiter messaged her on LinkedIn. Optimizing her profile helped ...

An exclusive interview with Pfizer’s Wayne Simmons on reshaping customer experience by listening to those interacting with ...

A vial of Botox, sold by AbbVie, is seen next to its packaging in a photo illustration in Manhattan, New York, U.S., December 8, 2021. REUTERS/Andrew Kelly/File Photo Some drugmakers are taking ...

Learn how to craft a tech PR strategy using storytelling, thought leadership, and media outreach to grow visibility and ...