The evolution of pharma marketing: How to reach consumers in the age of digital health
Pharma brands that fail to evolve risk losing relevance in a world where patients demand more control, transparency, and ...
Medical Marketing & Media14h
Prepared, not panicked: Leaders await RFK Jr.’s potential TV pharma ad ban
Over a month into Robert F. Kennedy Jr.’s tenure as HHS Secretary, leaders in pharma, medical marketing and media circles are ...
Medical Marketing & Media10d
Decoding recall: The neuroscience of memorable pharmaceutical marketing
In the complex pharmaceutical market, achieving high levels of brand memorability directly influences patient choices and ...
Fierce Pharma3d
Fierce Pharma Engage: The Premier Gathering for Pharma Marketing Leaders
San Diego, CA This invite-only summit, taking place at the luxurious Town and Country Resort in San Diego, CA, is designed ...
Pharmaceutical Industry Veteran, Ashish Patel, PhD, Joins Nanoscope as Senior Vice President of Sales and Marketing
Nanoscope Therapeutics Inc., a biotech company committed to restoring vision in individuals who are blind or losing vision ...
pharmaphorum8d
Different healthcare systems influence marketing practices by pharmaceutical companies
They explore the different ways in which these systems influence the marketing practices of pharmaceutical companies. Countries have different healthcare systems to provide access to medical ...
PE Hub7d
PE targets pharma marketing firms: 5 recent deals
PE Hub rounded up five pharma marketing deals from the last five months, starting with the most recently announced. (We have ...
pharmaphorum6y
Building a new type of pharmaceutical company – a vision for pharma 2.0
He is a recognised author, speaker and industry advisor on content marketing, communications and digital innovation, having worked with many of the world’s leading pharmaceutical companies and ...