Is OpenAI's new image generator a game-changer for advertising creatives? It depends who you ask. On Tuesday, OpenAI released ...

McDonald’s has released the latest instalment of its “Breakfast, done properly” platform. Created by Leo Burnett, “Iconic ...

In Yahoo’s New York office there is a scaled-down replica of the classic neon billboard that stood prominently in San ...

Advertising firm Magna, part of media giant Interpublic, has trimmed its 2025 forecast due to recent declines in consumer confidence.

First launched in 2011, the personalised packs delivered a sales uplift and engaged more young consumers, something Coke will ...

IPL jersey sponsorships are among the most sought-after brand placements, but do they truly deliver a winning ROI? Experts ...

Digital formats push OOH advertising to record highs, with transit and cinema placements leading the charge ...

In the competitive world of Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising, Origins Advertising has completed a ...

The campaign from ad agency Leo Burnett is the new instalment of the fast food brand’s ‘Breakfast, done properly’ campaign.

CRI is actively working to complete Type 2 compliance. Type 1 focuses on evaluating processes, infrastructure and policies. Type 2 provides independent verification that the company’s ongoing ...

The Global AdTech Market Size is projected to grow at a CAGR of 14.3% from 2025 to 2032, according to a new report published by Verified Market Research®. The report reveals that the market was valued ...