How a match-winning shot from 19-year-old college basketball player Michael Jordan "changed the world" of sports endorsements.

Sabrina Ionescu and Nike took a tour through Asia to celebrate women's hoops, and the results were a beautiful reminder of ...

Baltimore basketball coaching legend Carlton Carrington, who recently died at the age of 53, will long be remembered for his ...

Route Thirty Consulting, a collaboration between two-time NBA champion Norris Cole and Carlisle girls basketball coach Kelsey ...

Phoenix Suns guard Devin Booker's first signature Nike basketball shoe has hit its stride this season. After a slow start, the Nike Book 1 has been dropped in a handful of highly anticipated ...