Today, the brand is settling the matter with a new, limited-edition offering: HEINZ Chip Dip – same unmistakable ketchup, but now with a wide-mouth jar, perfect for dipping potato chips.

“I’ve been doing this for years,” one commenter wrote, suggesting they’ve been dipping their chips directly into Heinz original ketchup. “I’ve been waiting for ketchup chips to become a thing here in ...