PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The 90s have officially dialled in, and they’re bringing back one of their baddest beauty flexes: lip liner worn solo. Once ...

As cruelty-free products become more popular in South Korea, vegan brands have started popping up, including Unleasha. The ...

First springing onto our screens in the early aughts, model and actor Sienna Miller is something of a British icon. And, more ...

In the years since its inception, Vieve has quickly become a brand used and loved by the general public, make-up artists ...

It's also brought along dozens of new beauty products that have found permanent spots in my morning routine. "My biggest ...

Of course, moving toward pretty pastels as the weather warms up is not exactly new, but while soft lilacs have been ...

Hailee Steinfeld sits down with PS to discuss her current beauty routine, hair, and wellness habits. Read the full interview ...

Sex and the City Star Kim Cattrall is Charlotte Tilbury's latest muse as she poses for glamorous snaps to launch new Pillow ...

Urban Decay's 24/7 Lip Liner is just about the longest-lasting option on the market. The creamy gel formula has thousands of ...

It pairs seamlessly with any lip oil/gloss/balm, so you can layer on your favorite hydrating formula without needing to rely on drying lipsticks for bold pigment. The only downside? You need a wet ...

Lip liners define your lips like no other. Here are our top 8 picks of lip liners from MAC, Chambor, and more.