If you look at some of the social listening reports, you see things like, "Oh, I keep a sachet of Crystal Light in my purse and I take it to the bar,"' Cory Sexson, a vice president working on Kraft ...

Heinz: I’m Still Here, Too by David São Paulo Inspired by the Oscar-nominated Brazilian film I’m Still Here, Heinz’s latest ad draws a clever parallel between forgotten ketchup sachets and ...

The campaign’s hero ad and outdoor activations spotlight a familiar kitchen habit – leaving behind stray ketchup sachets in the hope they’ll be there when needed to enhance a meal.

Tomato Ketchup Sachet market is segmented into several distribution ... with online platforms offering bulk purchase options and subscription-based services. Offline retail remains dominant ...