Influencer engagement skyrocketed, with 3,15,000 posts from influencers about cricket, driving a massive 3.2 billion ...

Jio announced that with a SIM and a plan of Rs. 299 or above, customers can live stream the IPL starting March 22. The merger ...

Indian Premier League (IPL) opening ceremonies have always been synonymous with grandeur and high-octane entertainment. This ...

Senior Category Head Mayank Shah shares how IPL helps Parle connect with diverse audiences, amplify campaigns, and unify its product portfolio with fresh plans for IPL 2025 ...

As per industry reports and pundits, brands are expected to invest heavily in influencer partnerships with demand surging for ...

The stage is set for the 18th edition, a year after Shreyas Iyer-led KKR tailored the most one-sided IPL final to win their third title ...

The 18th edition of the Indian Premier League (IPL) is set to commence on March 22, 2025, and will run until May 25, 2025.

CCI raids media giants GroupM, Dentsu, IPG, IBDF over IPL ad rate fixing allegations. Pre-IPL disruption looms amid cartel probe.

SunRisers Hyderabad's ultra-aggressive approach paid of in 2024 as the team reached their first playoffs since the 2020 season. In 2025, SRH's main goal will be to prove that their exploits in the ...

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