Reports suggest Jaguar’s own design team was blindsided by the company’s redesign, and claims the process left them on the outside. Jaguar’s bold rebrand late last year spurred significant consternation from automotive media and the public alike,

Report claims Jag’s internal design team complained to creative boss Gerry McGovern about outsourcing branding project

It’s been a month since Jaguar’s bold attempt to reinvent itself as a purveyor of “modern luxury” under the Panthera rebranding project, which ignited widespread criticism. The controversial campaign debuted with a teaser ad featuring brightly dressed models but no cars and was described by Jaguar’s managing director,