Netflix is raising the price of its standard ad-free plan for the first time in three years, though it will still cost less than the comparable version of Hulu,

Netflix is raising prices, a disclosure made in its fourth-quarter earnings report, which showed live events driving its biggest subscriber gain in history. Why it matters: The streaming giant bet big on its first two NFL games and a boxing match between Mike Tyson and Jake Paul in the fourth quarter — plus a new season of the scripted show "Squid Game.