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Now, they're offering ketchup lovers a new way to enjoy their favorite condiment. Heinz Chip Dip is a limited-edition, wide-mouth jar which can be used for dipping...potato chips! "Fries and ...

What: “Heinz Chip Dip,” a limited-edition offering to help align Heinz ketchup with potato chips (rather than fries) in the minds of consumers, extending the brand’s “It Has to Be Heinz” platform.

Brand is testing new wide-mouth jar offering as portfolio addition because if it’s a potato, it has to be HEINZ Designed to make trying potato chips and ketchup as easy as “pop, dip ...

Designed to make trying potato chips and ketchup as easy as “pop, dip, enjoy,” the HEINZ Chip Dip offering boasts a HEINZ ketchup bottle, a wide-mouthed glass dipping jar and a bag of potato ...

PITTSBURGH & CHICAGO--(BUSINESS WIRE)--From fries to hashbrowns, HEINZ Ketchup and fried potatoes have always gone hand in hand. But for some reason, potato chips and HEINZ don’t always receive ...

Today, the brand is settling the matter with a new, limited-edition offering: HEINZ Chip Dip – same unmistakable ketchup, but now with a wide-mouth jar, perfect for dipping potato chips.

Designed to make trying potato chips and ketchup as easy as “pop, dip, enjoy,” the HEINZ Chip Dip offering boasts a HEINZ ketchup bottle, a wide-mouthed glass dipping jar and a bag of potato chips.

The dip is ‘serving as a test-and-learn as the brand considers making this a permanent addition to the Heinz portfolio.’ The tech-focused healthcare specialist agency will stay in a “preferred ...