In a world obsessed with data and algorithms, has creativity taken a backseat? Here's what industry experts have to say.

Bill Bowerman was a track and field coach in the 1950s who didn ... Suppose you thought the 57 on a Heinz ketchup bottle just meant how many previous attempts were made at the formula.

enjoy,” the HEINZ Chip Dip offering boasts a HEINZ ketchup bottle, a wide-mouthed glass dipping jar and a bag of potato chips. (Photo: Business Wire) Brand is testing new wide-mouth jar offering ...

If you're the kind of person who puts ketchup on your ketchup, and you find the act of squeezing or sliding the red goop out ...

Heinz is saying that if you dip your French fries in ketchup, why shouldn’t you dip your potato chips in ketchup, too? “Are fries and potato chips really that different?” the company asked when ...

The entire package retails for $5.70 and comes with potato chips and a bottle of Heinz ketchup to boot. Related: Fans Are Incredibly 'Excited' Over Magically Delicious New Lucky Charms Treats ...

For Pittsburghers, there is no choice when it comes to ketchup other than Heinz. Whether it's for fries, hashbrowns, eggs, or anything in between, Heinz ketchup is usually on the side. Now ...

What: “Heinz Chip Dip,” a limited-edition offering to help align Heinz ketchup with potato chips (rather than fries) in the minds of consumers, extending the brand’s “It Has to Be Heinz” platform.

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 14 hours 20 min ago By Garett Sloane - 16 hours 19 min ago By Ad Age Staff - 18 hours 6 min ago By Ad Age Staff ...