For Good" is expected to be similar to the playbook used for "Wicked," with a few alterations to avoid oversaturating ...

"Wicked: For Good." The film already has pent-up audience demand following a record-breaking box office run both domestically and globally. The overall marketing plan for "Wicked: For Good" is ...

Universal is hoping the excitement around “Wicked” can hang around — for good. The movie studio faces a unique challenge: promote and release two build-on films just one year apart.

For Good, is still a ways away. However, if you're familiar with its source material, you have an idea of what's coming.