For Good" is expected to be similar to the playbook used for "Wicked," with a few alterations to avoid oversaturating ...

"Wicked: For Good." The film already has pent-up audience demand following a record-breaking box office run both domestically and globally. The overall marketing plan for "Wicked: For Good" is ...

Universal is hoping the excitement around “Wicked” can hang around — for good. The movie studio faces a unique challenge: promote and release two build-on films just one year apart.

For Good, is still a ways away. However, if you're familiar with its source material, you have an idea of what's coming.

Jon M. Chu will go from 'Wicked' to Dr. Seuss as Warner Bros. sets a release date for 'Oh, the Places You'll Go!' ...