ELF's CEO, Tarang Amin, said that "consumer mindset" was focused on the LA wildfires and "uncertainty around the TikTok ...

STORY: Shares of cosmetics company Elf Beauty plunged as much as 28% Friday morning after it cut its annual net sales and ...

Michelle Rostamian is a Los Angeles-based beauty and wellness contributor with over 10 years of experience in the industry.

Elf Beauty's shares tumbled over 20% in extended trading on Thursday, after the cosmetics company cut its annual net sales ...

The Glow All Out - Halo Glow Bundle is the most customizable set on the list. It contains six makeup items that range from ...

The only drugstore foundations for those over 50 worth buying, according to testing, a makeup artist, and a dermatologist.

Get ready to slay your first day back to school with this super easy and affordable makeup tutorial! Learn how to achieve a ...

When I saw it at Target at the time, I stopped in my tracks. ELF Cosmetics is known for its dupes of popular makeup products, but this looked so similar to the famous Supergoop product.

I think the ELF Power Grip formula is one of the best primers on the market, and it's only $10. It creates a tacky base for makeup to grip onto so everything stays in place all day. In my ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. We need something that won’t make us look cakey, and ...

One product that has piqued our interest lately is e.l.f.’s Soft Glam Satin Foundation. e.l.f.'s Soft Glam Satin Foundation comes in 36 shades and is billed as a medium buildable coverage liquid ...

Executive orders focused on issues such as immigration and diversity, equity, and inclusion programs could have a big impact on local nonprofits.