STORY: Shares of cosmetics company Elf Beauty plunged as much as 28% Friday morning after it cut its annual net sales and ...

After showing up with a national in-game commercial last year, e.l.f. is running a livestream throughout the Super Bowl and ...

E.l.f. Beauty shares are sinking in premarket trading, a day after the cosmetics retailer lowered its outlook for its fiscal full year following soft sales in January.

ELF's CEO, Tarang Amin, said that "consumer mindset" was focused on the LA wildfires and "uncertainty around the TikTok ...

Michelle Rostamian is a Los Angeles-based beauty and wellness contributor with over 10 years of experience in the industry.