Bad Bunny’s Underwear Campaign Generates $8.4 Million in Media Exposure for Calvin Klein
Released last Monday, the campaign shot by photographer Mario Sorrenti featured the Puerto Rican singer wearing Calvin Klein ...
Bad Bunny’s ‘Me Porto Bonito’ Surpasses 1 Billion Views on YouTube, Setting New Record
Bad Bunny has set a new record as the "Me Porto Bonito" video passes 1 billion YouTube views. Get the details.
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Calvin Klein's latest viral campaign underscores power of celebrity endorsement
Calvin Klein likely views these campaigns as crucial for reinforcing its brand identity and attracting new generations of ...