Companies spend millions developing logos to represent a brand. Some of them have hidden meanings steeped in the history and ...

precise execution versus the heritage-laden emblems of Mercedes-Benz and BMW. As Japanese competitors like Infiniti and Acura evolved their visual identities with more dramatic changes, Lexus's ...

The all-new Mercedes GLC EQ electric crossover is expected to debut sometime in 2026, and is currently being tested in Sweden ...

We get a secret preview of the Morgan Supersport, the British company’s new flagship – and speak to its designer and Morgan’s ...

For various reasons, crazy concept cars usually go through several stylistic revisions before becoming production models, but ...

We get a secret preview of the Morgan Supersport, the British company’s new flagship – and speak to its designer and Morgan’s MD.

Despite these changes, the core elements of the logo remain consistent, reflecting BMW's connection to its Bavarian heritage and its evolution from an aircraft engine manufacturer to a global leader ...

The Amazon logo represents progress and innovation. Its evolution mirrors its growth from a book retailer to one of the largest e-commerce giants in the world. Every time I see a BMW, I can't help but ...

From cashmere headliners to portal axles, Ineos is going upmarket with its Grenadier SUV, while dropping the pricing on its Quartermaster truck.

One of the most recognizable automobile brands worldwide, BMW has had 108 years to perfect its mission. Founded in 1916 to ...

BMW is preparing to launch its next-gen EVs, promising to deliver significantly more range, faster charging, and advanced new tech. With their debut just around the corner, BMW is giving us a ...

BMW is gearing up to launch its first Neue Klasse model later this year, promising 30% faster charging and at least 30% more range. Starting with the new iX3, BMW says an “unprecedented ramp-up ...