In an exclusive retrospective conversation, Hypebeast sits down with Dr. Thomas Girst, global head of cultural engagement at ...

Companies spend millions developing logos to represent a brand. Some of them have hidden meanings steeped in the history and ...

What happens when high-performance luxury cars enter the baby gear market? CR weighs in on the Nuna x BMW strollers and the ...

Ever wondered what brand logos really mean? Dive into the hidden symbolism and brand psychology behind famous designs, and ...

Only 15 of these Julie Wood-inspired BMW R 12s will ever be produced. Some motorcycles are statements of performance, others ...

The Signature Series pays homage to BMW’s long-running and very popular ‘Art Cars,’ which began life with Alexander Calder’s ...

One of the most recognizable automobile brands worldwide, BMW has had 108 years to perfect its mission. Founded in 1916 to ...

One of the most recognizable automobile brands worldwide, BMW has had 108 years to perfect its mission. Founded in 1916 to manufacture aircraft engines, the BMW brand has come a long way with its own ...

The flatter battery pack design will make it easy to install in the company’s full line — even the lower-cost models — though BMW was reluctant to say if the technology will result in lower ...

Then there are the details, designed to pump up the car’s status within the BMW hierarchy. Notice the discreet ‘2’ logo on the rear window Hofmeister kink. The lower section of the rear ...

BMW said Rossi was involved in the design process of the two variants ... along with a yellow VR46 logo for its head restraints and door sill trims. Yellow contrast stitching and a yellow centre ...

In the United States, Europe, and elsewhere, policymakers have noticed that producers’ carbon emissions differ in different parts of the world—and politicians are increasingly crafting ...