Inside how ASICS are breaking the mould of tennis technology: Why the brand sees itself as a 'caregiver' and why Novak Djokovic believes they make the best shoes in t…
That ethos revolves around the brand's prerogative to help enable people to become happier, healthier and improve their ...
Tech Xplore on MSN2d
'A mini climate-control system': The tech behind sportswear at the Australian Open
When a tennis player serves at 200km/h in 30°C heat, their clothing isn't just fabric. It becomes a key part of their ...
Why activewear brands throw eye-watering money at tennis stars in an effort to boost sales
Nike and Adidas are neck-and-neck in the race to outfit the world’s best tennis players with eye-watering money being thrown ...
Adelaide Now5d
Why activewear brands throw eye-watering money at tennis stars in an effort to boost sales
Nike? Adidas? New Balance? How fitness high fashion brands are battling it out to fit the world’s best tennis players, with eye-watering money being thrown at the sport’s superstars.