This year's April Fools' Day marketing stunts feature everything from a grass keyboard from Yahoo to a 5-year cruise from Duolingo and Carnival.

From Cadbury launching goo sachets to Birds Eye finally revealing what happens to waffle holes, here are the gags that really got us this year.

While many brands have successfully leveraged April Fools’ Day for marketing, some pranks have misfired, leading to public relations challenges.

"By incorporating humor and cheekiness into our marketing, we can create memorable campaigns that stand out in a crowded marketplace." Back in 2020, Journelle teased men's lace lingerie on April Fools ...

Over the years, the ‘fool’ in April Fool’s Day has diminished as consumers become more critical and clued-in, reducing the element of surprise that once characterised the occasion. Schema Theory ...

Wondering why April 1 is all about jokes and hoaxes? Here’s a deep dive into the strange history and uncertain origins of April Fools’ Day, from calendar mix-ups to medieval pranks.

"'you’re so gullible' I’m sorry i trust my friends when they tell me things. I’m sorry im pure of heart...unlike u who just ...

This April Fools' Day you can embrace the spillage with a ... Yahoo's chief communications Officer and acting interim chief marketing officer, said in a press release. "We believe in technology ...