The company is telling employees it’s hired the smartest minds available to develop new products, so asking them to guide its ...

According to Bloomberg's Mark Gurman, any Apple smart glasses are still several years away – if indeed Apple decides to make ...

Apple has been surveying its employees about smart glasses as it plans to launch its own version of Meta Ray-Ban-inspired ...

The Apple Vision Pro hasn’t exactly been a roaring success for Apple, but it sounds like the company is still moving forward ...

The tech world is buzzing with anticipation for Apple’s next big innovation: smart glasses, often referred to as “Apple Glass ...

After announcing Vision Pro last year, Apple has reportedly been exploring more ways to provide AR and VR content ...

Apple is now looking at additional ways to deliver augmented and virtual reality content to its customers. Several reports ...

Apple has started work on Atlas: its own take on smart glasses to combat the highly popular Meta Ray-Ban glasses.

Tech giant Apple is reportedly venturing into the world of smart glasses. The company is conducting internal studies, ...

Apple is reportedly conducting an internal study to gauge interest in smart glasses. The company is exploring the ...

We win because its headset isn’t ridiculously pricey like the $3,499 (around £2,800 / AU$5,300) Apple Vision ... it to be easy for glasses wearers to use the new Samsung VR headset.

While Apple's current VR focus is on Vision Pro, smart glasses are a long-term goal. A new internal study will analyse existing smart glasses from rival firms to explore opportunities for Apple.