AMC is joining major competitors in running even more commercials before the movie begins starting July under a new ...

The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since 2019, but it risks irking loyal customers.

The pre-show will go on and on as the exhibition giant will introduce a “platinum spot” advertising window on July 1 ...

Word got out today that the No. 1 circuit, AMC Theatres, was going to start running more advertising during their pre-shows ...

Bloomberg reported that AMC Entertainment Holdings Inc. (NYSE:AMC) reversed its stance on pre-movie commercials and reached ...

Nicole Kidman is shocked that people are still talking about her viral AMC Theatres commercial. Kidman reflected on the longevity of the heavily memed ad in a new video interview on Allure’s ...

The movie theater chain hopes to "make moviegoing more affordable than ever." AMC movie theaters will be offering discounted movie tickets every Wednesday this summer. The movie theater chain ...