Apple’s report Thursday afternoon is the latest in a busy week for earnings and will provide a test for the iPhone maker’s DeepSeek inspired rally this week.

Apple's earnings call is today at 5 pm ET. AAPL stock heads into the report down 4% YTD. Analysts are focused on services and China sales.

Now, Apple is going in another new direction with Apple Miami Worldcenter, a brand-new “naturally inspiring” store that focuses on blending in with the environment. While the new store opened today in downtown Miami, Apple gave us a teaser of it earlier this week, describing it as one of the most environmentally friendly stores it’s ever opened:

After a series of 13 robberies at different Apple Stores in the London area, police made several arrests. Meanwhile, a Pennsylvania man has been jailed for an Apple gift card "draining scam."

The Miami Worldcenter store is built using regionally sourced timber and other low-carbon materials. The store uses 100 percent renewable energy and is carbon neutral. Mother Nature would approve. The video below shows an aerial view of the store grounds and its roof garden.

DeepSeek AI, favored by investors over ChatGPT, uses rapid advancements with cheaper chips as U.S. tech restrictions fuel China’s AI innovation.

Apple's big macOS gaming push is going to quickly fill up your Mac's storage. Here's how to install games to an external SSD.

DeepSeek, a Chinese artificial intelligence startup, has recently captured significant attention by surpassing ChatGPT on Apple Inc.’s App Store download charts. The company’s AI assistant reached the number one position shortly after the release of its latest open-source AI model,

At about $3,500 per square foot, the deal is one of the most expensive of its kind statewide in recent years, Boston Business Journal reported.

MacBook Pros are on display inside the new Apple Miami Worldcenter store during a media preview on Wednesday, Jan. 22, 2025, in downtown Miami, Fla. Apple is set to open its newest store in downtown Miami on Friday, featuring a dedicated pickup area and a biophilic garden.

DeepSeek app hits the top spot in the Google Play Store after conquering the Apple App Store as AI fans flock to try out the new LLM.