The Google-owned video platform announced its donation Wednesday, joining Snapchat and Hollywood studios in helping to rebuild.

Key Takeaways A TikTok ban could go into effect in the U.S. on Sunday, leaving other companies to compete for its users’ attention and almost $10 billion in ad revenue.Meta could be the biggest winner given its large user base said analysts at Morgan Stanley.

Tech giants like Meta and YouTube want to poach TikTokers, with Snapchat, X, Substack and others also planning efforts to coax them to their platforms.

Amid the Great TikTok Migration — when flocks of influencers are fleeing to RedNote, Lemon8 and YouTube in fear of a possible national TikTok ban — Snapchat is recruiting influencers to not-so-subtly nudge fans to Find Your Favorites on Snapchat.

When social media personality Alex Choi saw the raging wildfire in the Los Angeles neighborhood of Pacific Palisades, he grabbed his camera and dirt bike and went to document the devastation. "I love documenting situations like this,

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The U.S. Supreme Court has upheld a federal law effectively banning TikTok as of January 19, leaving the app’s future uncertain. While TikTok’s parent company, ByteDance, has appealed to the incoming Trump administration for intervention,

The Supreme Court on Friday unanimously upheld the federal law banning TikTok beginning Jan. 19 unless it’s sold by its China-based parent company, ByteDance.

So, here are five TikTok alternatives that are popping off right now. The app with the most connective tissue to TikTok, Lemon8 has exploded in popularity recently, snatching the number one spot on the Apple App Store's Lifestyle category and clutching over 10 million downloads on the Google Play Store.

As the clock winds down toward TikTok's potential ban, we've compiled a list of the most realistic alternative short-form platforms for both creators and viewers.