Throughout the day on Friday (8 November), Piccadilly Lights will “frieze” into an epic stone patchwork featuring Gladiator ...

These vehicles, adorned with innovative 3D product toppers, navigated through key areas such as Howrah Bridge, Eden Gardens, ...

As Mumbai gears up for the state elections, the cityscape transforms into a vivid battleground where alliances and parties ...

Through its collaboration with Vistar Media and Publicis, Haleon will deliver personalised, data-driven out-of-home ...

IKEA India has rolled out a fresh OOH campaign across Mumbai, Bangalore, and Hyderabad that taps into relatable dialogues and ...

From zero income from spaces within malls, we’re now seeing double-digit year-over-year growth in ad revenue across our ...

The OOH campaign spans various advertising formats, strategically placed in high-traffic locations across ten major cities.

GroupM, WPP’s media investment group, conceptualises an innovative visual spectacle in the outdoor landscape of Kolkata for ...

WOO’s growth reflects the increasing prominence of the out-of-home (OOH) advertising industry across the globe, with new ...

Leveraging the power of out-of-home advertising, Paragon Footwear bridges local connections and reinforces its brand identity ...

Arkaprava explores how brands can leverage mall media to engage high-value audiences and drive in-store traffic through ...

Preetam Patnaik, Head of Consumer Marketing, Continental Coffee shares his insights on how mall media is a rising media for ...