From fields to social media feeds, creative campaigns, regional influencers and digital storytelling are changing ...

While 82% of consumers want brands to be authentic and down-to-earth, nearly 75% also want them to entertain and give their ...

OrangeGlobal Stories has onboarded senior industry professionals to head its key business functions as it prepares to launch ...

Kong based company will invest 80% of its ad budget in digital marketing to boost TV sales across India this year.

The duo to provide AI-powered personalised videos for advertising and social media marketing requirements of brands in India.

The temporary rebranding to ‘PVMA’ signals its entry into badminton, backed by a collaboration with PV Sindhu—a strategic ...

Meta’s abandonment of fact-checking in favour of community moderation has tipped the industry, with people voicing concerns ...

Indian cinema posts its second-highest annual box office collection of INR 11,833 crores in 2024 as per Ormax Box Office ...

The veteran media leader who revolutionised India’s media and advertising industry, passes away after a long fight against ...

Cricket’s iconic ICC Champions Trophy makes its much-awaited return after seven years. India, Australia, England, Pakistan, ...

With environmental concerns gaining significance, 75% of consumers, primarily the Gen Z, are willing to pay a premium for ...

As memes and backlash amplify L&T's 90-hour fiasco, Tute Consults’ founder highlights the need for empathy, communication ...