Brands that are marketing to a bifurcated consumer base separated by wealth must be ready with messaging, media targeting and ...

Publicis Groupe’s Leo New York has been awarded Subway’s U.S. creative account following a competitive review . Ewan Larkin ...

Roblox is expanding its programmatic ad offering through a new integration with Google Ad Manager, the gaming company ...

LinkedIn has quietly consolidated the bulk of its global media business with Publicis Media, Ad Age has learned. Ewan Larkin ...

A new call from Capitol Hill is putting ad tech accountability under the microscope—again.

After years of debate, the TV industry’s shift to big data is at its tipping point. With the recent MRC accreditation for ...

With the addition of Mr. Porcini, Samsung Electronics plans to further strengthen its design capabilities across all business ...

A Delaware federal court dismissed Nielsen’s patent infringement lawsuit against VideoAmp today, the second setback the ...

Welcome to Ad Age’s influencer marketing news roundup. Each week, we’ll be highlighting the latest developments at the intersection between brands and the creator economy, including new partnerships ...

Wendy’s says that “frozen sucks” in a basketball-themed spot promoting its “fresh, never frozen beef” burgers.

Among today’s creative highlights, Supercell and the WWE strike up an extensive partnership around Clash of Clans; Heineken ...

Online banking app Chime is putting financial TikTok trends at the center of a new campaign designed to honor the small steps ...