Louis Vuitton — no longer content to produce merely handbags, clothes, watches, jewellery, shoes, perfumes and chocolate — will soon introduce a new category, or “métier”: cosmetics. Luxury’s largest brand by revenues,

Louis Vuitton will launch its first beauty line this autumn, with British make-up artist Pat McGrath as creative director.

The luxury French fashion house is making its first modern-day foray into cosmetics with La Beauté Louis Vuitton, set to launch in autumn

All are launching this fall as the luxury brand introduces La Beauté Louis Vuitton, with McGrath as the house's first cosmetics creative director.

McGrath, the undisputed queen of backstage beauty, has spent decades crafting trend-setting looks for Louis Vuitton’s runway. Now, she’s taking her artistry beyond the catwalk and into the brand’s first-ever beauty line, ensuring the same level of craftsmanship, innovation, and boundary-pushing creativity we’ve come to expect from her.

Louis Vuitton is launching its first-ever beauty collection, La Beauté Louis Vuitton, with Pat McGrath. Here's what we know ahead of its fall 2025 debut.

Louis Vuitton, the world's biggest fashion label, will begin selling beauty products this fall and has tapped British makeup artist Pat McGrath to lead creative direction for the new venture, expanding its offer as the industry seeks new avenues of growth to offset a current slump.

Louis Vuitton announced that they will be launching their beauty brand, La Beauté Louis Vuitton, this Fall, with celebrity makeup artist Pat McGrath overseeing cosmetics.

Louis Vuitton is launching its inaugural makeup line, La Beauté Louis Vuitton, this fall. The brand has appointed the legendary British makeup artist, Dame Pat McGrath, as the creative director for this venture.