This specifically refers to decisions where there are perfectly acceptable options in front of us, yet we struggle to choose just one.” McGinnis coined the term FOBO, as well as FOMO, back in 2004 ...

Everyone in marketing and sales knows what FOMO is, but what about FOBO? FOMO, of course, is Fear of Missing Out. When something is scarce, or in danger of vanishing, it becomes more desirable.

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These days, people are generally familiar with FOMO, the fear of missing out. Some have even learned to embrace JOMO, the joy of missing out. But a lesser known (yet related) phenomenon is FOBO.

McGinnis coined the term FOBO, as well as FOMO, back in 2004 when he was a student at Harvard Business School and wrote an article titled “Social Theory at HBS: McGinnis’ Two FOs.” ...