Pretty much every basketball fan has heard of Duke's Cooper Flagg. Nowhere near as many have heard of Houston's Joseph Tugler. If the Cougars are going to spring an upset over the Blue Devils in the all-1-seed Final Four on Saturday,

Duke star and potential top NBA draft pick Cooper Flagg has been named the Associated Press men's college basketball player of the year. Flagg is the fourth freshman in 64 years to earn the honor, per the AP's Aaron Beard.

For decades, college athletes had to not only refuse commercial opportunities but pretend they didn’t exist. Now, everyone can cash in, but no basketball player has cashed in like Duke’s Cooper Flagg.