Looking to see how the Apple Watch Series 10 compares with the Series 9? We've tested both generations - this is what we recommend.

Apple greeted customers at its stores around the world on Friday, for the debuts of the iPhone 16, Apple Watch Series 10 and AirPods 4.

In the release announcing its Watch Series 10’s availability, Apple refers to the device’s “refined” design. It’s an accurate word for the device overall.

The Apple Watch Series 10 starts at £399, which is for the 42mm case size with an aluminium build. This entry-level model is GPS-only, with no mobile connectivity. For calls or internet connection, you will need your iPhone close by.

The new Apple Watch Series 10 is out. It has a subtly new design and cool new features. Should you choose this or the gorgeous new black Apple Watch Ultra 2? Read on.

Apple's iPhone 16 Pro Max and Apple Watch Series 10 are larger devices — but they seem to come in smaller packages every year.

The embiggening of the Apple Watch is nothing new. The original Apple Watch measured 38mm and 42mm. The Series 4 bumped that up to 40mm and 44mm. The Series 7 made it 41mm and 45mm. Today, the Series 10 measures 42mm and 46mm. Normally, I rail against the trend toward larger watches, but the Series 10’s display is worth every millimeter.

Series 10 has the largest display of any Apple Watch to date, even bigger than the first Ultra. With up to 30 percent more screen area than Series 4, 5, and 6, and up to a whopping 75 percent more than Series 3, this is a game-changer for productivity and accessibility.

Apple's tenth generation smartwatch is here, but how does it compare to last year's model? Find out in this Apple Watch Series 10 vs Series 9 comparison.