Tesla stock fell for a fourth consecutive day on Friday, as investors digested price news about a new version of its Model Y. The car is getting more expensive. Higher prices will make it tough for Tesla to hit its 2025 sales goal unless a new model comes soon and is a hit.

Tesla is revamping its popular mid-range e-car after five years. Substantially unchanged, it gets a few decisive improvements on the way.

Tesla will raise prices of all its cars in Canada from Feb. 1, according to notices on its Canadian website, with prices of Model 3 going up by as much as C$9,000.